Model as a Muse: Rage & Bone

Rag & Bone launched a guerrilla marketing campaign all over the streets of NY featuring posters of the brand’s muses: Sasha PivovarovaAbbey Lee KershawEdita Vilkeviciute, and Lily Aldridge.

Designers Marcus Wainwright and David Neville gave each girl a digital camera and sent them off to take personal shots while wearing the label. “We have always been very inspired by the girls who do the show,” Marcus said. “Rather than do what every other brand does and have a high-end photographer take very polished shots, we thought, ‘Let’s flip it on its head to get the girls to take over.’ We wanted it to be very real.”

Check em out below –

Story from Modelinia


About jacqueline4

it's my michael jordan year.
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