on my wish list: a wish list that does SOMETHING

how many of you have actually taken the time to enter things into a wish list online? do you revisit your wish list items, praying that from the last time you cyber stalked that gucci bag you’ll actually have the cash to commit and purchase?

while wish lists are a standard feature on ecom sites, i find them to be consistently impractical and pointless. let’s explore some ways to maximize the wish list while also increasing sales and customer retention. here we go!:

1. tell me when my wish list item is on sale: everyone consumer loves a good deal – and merchants seem to enjoy sending generic email blasts when they’re having a sale but what they’re NOT doing is making the sale relevant to the customer. if i’m taking the time to note that i love j brand jeans, then i think i should be alerted when j brand jeans from my wish list are on sale, right?

2. suggest items i’ll like based on my wish list entries: wish lists are great by virtue that the merchant gets a straight shot into the consumers mind re: brands, styles and sizes that are relevant and important to the customer. thus the merchant should put together a quick recap of various merchandise that fits similar criteria and send the user an email blast with items they may also like. why thank you, brand xyx for thinking of me!

3. install cookies on my page views: oh the wonders of repetition. ever wonder how those shoes you casually browsed on zappos.com suddenly appear in a banner ad on people.com? the power of cookies allows brands to repetitively advertise select merchandise outside of their webpage – as much as we may detest this there’s something about seeing that pair of shoes 30 times in 30 places that makes me second guess sitting on my hands.

4. get viral and incentivize: brands can empower folks to share their wish list items across social media with the idea that each item they share enters them into a sweepstakes campaign to win wish list items at no cost. seems easy enough, no?

the point being is that brands should do something, anything with this sitting duck of revenue. if you’ve come across a website that makes use of their wish list functionality, please share!

 

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midday mental break

in the midst of a busy day sometimes you just need a perfect shift dress and and strapy shoes to get you through it….

ultra mod gorgeousness brought to you by mr. newton

 

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the joys of back to school shopping

back to school shopping was quit possibly the best thing ever for pre-teen girls. your parents were OBLIGATED to buy you clothes for the new school year which meant popping in and out of favored stores such as guess?, abercrombie and fitch and a slew of department stores (robinson’s may, anyone?)

however with the expansion of e-commerce, folks are forecasted to purchase a majority of their back-t0-school (BTS) buys online in order to get better deals and lower costs. to put it in numbers, 69% of consumers plan to shop online and use comparison shopping sites as a money-saving technique, compared with 23% in 2010.

in order to boost online sales, companies are leveraging an array of options spanning from social media, mobile, QR codes and celebrity endorsements to get the attention of parents and their BTS broad. no longer will kids have to suffer as their parents make their way into the dressing room to veto that flaming hologram t-shirt you so desperately wanted.

what do you think – would you miss the physical outing of BTS shopping or enjoy digitizing your BTS needs knowing that the selena gomez facebook page was created entirely to increase sales at kmart?

story by wwd

 

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my favorite things

1. menswear

2. outerwear with strong collars

3. handle bar mustaches

digging ben shermans fall ad, check out more @ por homme

 

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eye eye eyyyyeeeee

loving the retro vibe of the miu miu fall eyewear campaign shot by bruce weber! because nothing says retro better than a 15 year old.  (hailee steinfeld)

🙂

photos via buro 24/7

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look im loving – leather lapels

it may be mid summer everywhere else in the country, but san francisco rarely acknowledges summer weather during peak months. thus im finding myself dazing + drooling over the subtle leather accents shown for autumn – winter 2011 outerwear

above in order  – 1 + 2:  Balenciaga  3: Lanvin, 4: Celine

good things really do come in threes – check out the trio above by haider ackermann…the collar / neckline / lapels are unbelievable!

all photos via buro 24/7

 

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got prada on my mind

spring fever was certainly brought to us by prada this season. the mega brand managed to land on 77 magazine covers, showcasing the much hyped fur scarves, stripes, monkey and banana prints. gucci’s bright bolds and deep V’s scored 69 covers and dolce’s idyllic white lace pieces made an appearance on 63 covers.

i felt like spring was the most redundant season from an advertising standpoint. how many striped shirts, solid bright separates and white lace dresses did you see in your favorite stores? i’m pretty sure the dolce white dresses were replicated in every department store imaginable – and so, are you glad fast fashion stores are reproducing your favorite looks or are you saving it for the real deal?

story by fashionista

 

 

 

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